2023 TREND REPORT: THE FOOD & DRINK BOOK MARKET IN AUSTRALIA

 

Did you know….

  • Growth in the Food & Drink sector in the Australian Book Market for 2023 was driven by two categories: Food & Drink General, and Other Beverages?
  • Food & Drink books made up close to 5% of the entire market’s value sales in 2023?
  • Over eighteen thousand unique Food & Drink books were sold in the Australian Book Market in 2023?

These topics and more are covered in the 2023 Trend Report: Food & Drink Book Market in Australia. The report covers what’s driving the market, the bestselling titles, authors, publishing landscape, price points, discounting and a spotlight on the New Zealand Food & Drink market in 2023.

To order the 2023 report and for more information about Trend Reports, please fill in the form at this link.

 

AUSTRALIAN BOOK MARKET IN REVIEW 2023

 

The Australia Book Market in Review 2023 report presents insights into the evolving book market exploring the bestsellers, genres in growth and decline, the publishing landscape and a spotlight on Australian-authored books.

You can view an extract of The Australia Book Market in Review 2023 here and it is available for purchase at $474 +GST

To purchase the report email us at infobookscanaus@nielseniq.com

 
 

UNDERSTANDING THE AUSTRALIAN AUDIOBOOK CONSUMER 2022

 

The Nielsen BookData Understanding the Australian Audiobook Consumer 2022 report provides comprehensive insights into formats listened to, the differences between heavy and light Audiobook consumers, purchase influences and more.

The report is over 70 pages and draws on data from 1500 Australian adults examining pre-pandemic behaviours of Australian audiobook consumers.

Please contact us at infobookscan@nielseniq.com for more information on purchasing the report. You can preview the report here.

The Nielsen Understanding the Australian Audiobook Consumer 2024 will be released soon. Along with tracking how trends have changed, the 2024 study will also cover narrator preferences (Australian vs other accent, celebrity vs unknown, etc). 

Please contact us at infobookscan@nielseniq.com for more information on purchasing the 2024 report. 

 
 
 

In 2022 Narrator voice was the highest barrier to higher audiobook consumption for heavy and light audiobook consumers.

 

WELLNESS: BOOK SALES IN THE AUSTRALIAN WELLNESS SECTOR GENERATED OVER $127M IN 2021

 

Bestselling Non Fiction books have always been rather indicative of a society’s priorities, and in 2021, continuing on from the effects of 2020 this was no exception. 2021 saw the Wellness category continue and categories like; Self Improvement, Popular Psychology and Gardening continuing to see value lift on top of 2020.

In the Nielsen BookScan’s 2021 Trend Report: The Wellness Book Market provides comprehensive insights into market trends, including monthly sales trends, genres, bestselling titles and authors, publishers, sales at various price points and discounting levels. It also explores books that while are not categorised in the ‘Wellness’ category grouping, are still related to wellness.

To view an extract of the 40-page Nielsen BookScan’s 2021 Trend Report: The Wellness Book Market, click here. Please contact infobookscanaus@nielseniq.com for more information on purchasing the report.

 
 

GRAPHIC NOVELS: AUSTRALIAN SECTOR GROWS BY +61% IN 2020

 

The Graphic Novels category has been increasing in value within Australia for some time. In 2020, Australian consumers purchased over 25k unique Graphic Novels titles, totalling one million copies in book sales and generating over $23.1M across this sector.

The Graphic Novels market has some unique characteristics that set it apart from the rest of the Adult Fiction category. For example on average, Australians paid $23.49 for a graphic novel in 2020, with an average discount of 12.6% off the Recommended Retail Price across the category. This was a much lower average discount than the 20.3% seen across the overall market. Graphic Novels is largely a series driven category, with the Top 10 titles accounting for 7% of volume sales in 2020. Kohei Horikoshi, the top selling author, took five of the Top 10 with his My Hero Academia series.

In the Nielsen Book Graphic Novels 2020 Australia Trend report, we provide comprehensive insights into market trends, including monthly sales trends, genres, bestselling titles, series, authors and publishers, sales at various price points and discounting levels.

To view an extract of the 20-page Nielsen Book Trend Report: The Graphic Novels Market in Australia 2020, click here. Please contact infobookscanaus@nielseniq.com for more information on purchasing the report.

 
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