Australian Book Market Trends in the Spotlight
UNDERSTANDING THE AUDIOBOOK CONSUMER: 37% OF AUDIOBOOK CONSUMERS STARTED LISTENING IN THE LAST 12 MONTHS, WITH THE NEWEST RECRUITS BEING THE LARGEST PORTION OF AUDIOBOOK CONSUMERS IN 2020
The Nielsen BookData Understanding the Australian Audiobook Consumer 2020 report provides comprehensive insights into formats listened to, the differences between heavy and light Audiobook consumers, purchase influences and more.
The report is over 70 pages and draws on data from 1500 Australian adults examining pre-pandemic behaviours of Australian audiobook consumers.
Please contact us at infobookscan@nielseniq.com for more information on purchasing the report. You can preview the report here.
The Nielsen Understanding the Australian Audiobook Consumer 2022 will be released soon. Along with tracking how trends have changed, the 2022 study will also cover narrator preferences (Australian vs other accent, celebrity vs unknown, etc) and the effects of COVID-19 lockdown on audiobook habits.
Please contact us at infobookscan@nielseniq.com for more information on purchasing the 2022 report.
WELLNESS: BOOK SALES IN THE AUSTRALIAN WELLNESS SECTOR GENERATED OVER $127M IN 2021
Bestselling Non Fiction books have always been rather indicative of a society’s priorities, and in 2021, continuing on from the effects of 2020 this was no exception. 2021 saw the Wellness category continue and categories like; Self Improvement, Popular Psychology and Gardening continuing to see value lift on top of 2020.
In the Nielsen BookScan’s 2021 Trend Report: The Wellness Book Market provides comprehensive insights into market trends, including monthly sales trends, genres, bestselling titles and authors, publishers, sales at various price points and discounting levels. It also explores books that while are not categorised in the ‘Wellness’ category grouping, are still related to wellness.
To view an extract of the 40-page Nielsen BookScan’s 2021 Trend Report: The Wellness Book Market, click here. Please contact infobookscanaus@nielseniq.com for more information on purchasing the report.
BOOK SALES IN THE FOOD & DRINK SECTOR GENERATE OVER A$67M IN 2021
2021 sees the combined Food & Drink + Fitness & Diet sector down -4% in value on 2020, but value remains +7% higher than pre-pandemic 2019. Air frying continued its growth in popularity into 2021 with two of the Top 10 titles being air fryer cookbooks, The Easiest Air Fryer Book Ever! (Kim McCosker, 4 Ingredients) and Air Fryer Express (George Georgievski, Pan Macmillan) taking spots 2 and 10 respectively.
The Nielsen BookData 2021 Trend Report: The Food & Drink Book Market in Australia covers what’s driving the market, the bestselling titles & authors of 2021, the publishing landscape, price points and discounting, as well as a spotlight into the New Zealand Market.
To view an extract of the 33-page Nielsen BookData 2021 Trend Report: The Food & Drink Book Market in Australia plus New Zealand 2021 Market Spotlight, click here. Please contact infobookscanaus@nielseniq.com for more information on purchasing the report.
GRAPHIC NOVELS: AUSTRALIAN SECTOR GROWS BY +61% IN 2020
The Graphic Novels category has been increasing in value within Australia for some time. In 2020, Australian consumers purchased over 25k unique Graphic Novels titles, totalling one million copies in book sales and generating over $23.1M across this sector.
The Graphic Novels market has some unique characteristics that set it apart from the rest of the Adult Fiction category. For example on average, Australians paid $23.49 for a graphic novel in 2020, with an average discount of 12.6% off the Recommended Retail Price across the category. This was a much lower average discount than the 20.3% seen across the overall market. Graphic Novels is largely a series driven category, with the Top 10 titles accounting for 7% of volume sales in 2020. Kohei Horikoshi, the top selling author, took five of the Top 10 with his My Hero Academia series.
In the Nielsen Book Graphic Novels 2020 Australia Trend report, we provide comprehensive insights into market trends, including monthly sales trends, genres, bestselling titles, series, authors and publishers, sales at various price points and discounting levels.
To view an extract of the 20-page Nielsen Book Trend Report: The Graphic Novels Market in Australia 2020, click here. Please contact infobookscanaus@nielseniq.com for more information on purchasing the report.
