Promote
ENHANCE YOUR BOOK RECORD TO GET IT NOTICED
Once your book is close to publication you need to list it on our database along with its basic bibliographic information. By doing so you will ensure that both retail and library customers have pre-publication information for your print and e-books as soon as possible. Booksellers and Librarians use our database to search and purchase books.
When you are publishing your title, your focus will include identifying how to get it discovered by readers. The best way to do this is to make sure Booksellers and Librarians have access to your book information via our services. The more information available about your book the more likely they are to discover and buy it.
Our research shows that the more metadata elements you include in your title record the more likely it is to sell.
Our Editorial Team will manage your information, ensuring accuracy, consistency, timeliness and completeness of your records, which will give your titles the competitive edge when viewed by book buyers around the world.
CREATE A WIDGET FOR YOUR BOOK TO PROMOTE IT DIGITALLY
Nielsen Book2Look widgets offer a quick and easy way for you to maximise the impact of your digital marketing strategy. Once widgets have been created for your titles you will have complete control over the continuous editing and sharing capabilities of each widget.
Book widgets can be shared on social media platforms, blogs, online review articles, distributed via media channels and can be used to enhance additional interactive content to connect with readers.
Widgets can be fully integrated as a dynamic look inside solution that can be easily embedded on your website.
Use your widgets to:
- Share on social media platforms including, Facebook, Twitter, LinkedIn & Pinterest
- Easily add video and audio content from YouTube, Vimeo and SoundCloud
- Add in direct shoplinks to your preferred retailers or your own website
- Customise and send to Bloggers as well as participating Booksellers
- Receive in-depth analytics and create reports on how your widgets are being viewed and shared across the web
The widgets you create are yours to share and market to help discoverability of your title. Nielsen Book will automatically embed your widgets on our bibliographic database for additional exposure which is used by Booksellers and libraries around the world.
FAQ's
HOW DO I CREATE A BOOK2LOOK WIDGET?
Watch our HOW TO CREATE A WIDGET webinar
WHAT DOCUMENTS DO I NEED TO CREATE A WIDGET?
A single page spread PDF is all you need to create the look inside. You can then choose which pages you would like to show.
CAN I ADD VIDEO AND AUDIO CONTENT?
Yes, you can add unlimited YouTube or Vimeo links to video content and MP3 files or SoundCloud links for audio clips.
HOW LONG DO MY WIDGETS LAST?
The widgets are yours to edit, share and keep for as long as you like. You have one year to create them from the day you purchase them.
WHERE CAN THE WIDGETS BE SHARED
They can be shared on social media platforms, on your website as a look inside solution, in your email, or given to bloggers to embed alongside a review.
DOES ONE WIDGET EQUAL ONE TITLE?
Yes, you only need one widget per title, and you can add as many formats as you like to the shop cart.
CAN YOU ONLY CREATE WIDGETS MANUALLY?
No, there is the option to use an Onix feed for publishers who purchase large amounts.
CAN I ADD VIDEOS FROM MY PHONE OR OTHER DEVICES?
We are able to add links to videos from two hosting sites – YouTube and Vimeo.
CAN I TRACK HOW MANY TIMES WIDGET HAS BEEN VIEWED?
Yes, from your Book2Look account you can see where your widget has been embedded, how many time it’s been viewed and clicked on, how many times someone has clicked on the shop cart as well as many other analytical insights.
IF I DON'T HAVE A WEBSITE OR SOCIAL MEDIA CAN I STILL USE THE WIDGETS?
If you do not have a social media presence or a website you can still share the widget by email or give it to other people, however it is a digital marketing tool so you may not get the full benefit from it without an online presence.
WHERE DOES MY WIDGET GETS SHARED BY NIELSEN?
We automatically embed your widget on our bibliographic database BookData Online which is viewed by approx 3,500 booksellers. The widgets are also now live on Bertrams’ website as their look inside solution.